Week 5: Industry Set
Your research task this week is to carefully read, analyse and reflect upon the four ‘Industry Set’ project briefs.
Write notes about each brief and think about the benefits and drawbacks that they each offer.
What are the main hurdles that they will present you with creatively?
KEYNOTES
Read each Industry set thoroughly to discover the creative opportunity and choice that will interest you for the next 8 weeks
Engage with each creative opportunity, to determine which project you would like to Research, Develop and Deliver.
Week 5 - Thoughts from the x4 task choices
Summarise your creative progress from this week and reflect critically and analytically on your research findings.
Reviewing the practioner case studies to decide on my topic for brief 2
Introduction set - to run over the remaining 8 weeks
There was an incredible amount to read over, engage and fully understand the framework of each preselected brief, to determine my creative approach. I went through each case study thoroughly on canvas to decide which industry-set project I was going to research, develop and deliver.
Brief option 1 - Science Museum
The science museum brief and the direct links to John Stack and its being an actual live brief are incredibly exciting.
I decided to watch the presentation to try and get some ideas of what I could possibly produce.
How to get the viewer’s attention - browser-based examples
One thing John mentioned, was how can you develop and explore interaction through a collection or archive online that captures the physicality of an object. He shows various examples of different ways of recording images and collections.
Images - The example he showed was of zines with an interactive element when you scanned over the page. The images also showed people’s hands holding the zine so you could judge the scale in an attempt to make the archive visualisation more realistic.
Data - By showing a much more data visualisation, showing an online tool to get a meta-level view of the whole catalogue.
Crowdsourcing - This is trying to get members of the public to transcribe by filling in the gaps and they can add to the collection with their own information.
Visual exploring - This is an example of an algorithm grouping images that look similar.
Group entities - This is another algorithm grouping descriptive text through descriptions of objects that pick out dates and similar names and places from within the descriptive text.
Initial thoughts of example of alternative ways of viewing -
Mobile phones - Starting to think about experiences on devices as everybody carries a mobile phone. So therefore has access to cameras, microphones, GPS, video etc.
Exhibits - Examples are of an exhibition that doesn’t have any objects in it where you might create experiences that take parts of the collection. (Projections onto a dress exhibit from a choice in front on a touch screen). Does it need to be in the museum? If it is a digital experience, does it need to be within the museum? VR - Headsets can be quite challenging. Not everyone is used to a headset. What environment are you putting the user in (room) and of course cost? Of course, its great to play with time and scale.
Augmented reality - Location experiences (mapping data) this can be great for imaginary play and can be used from a mobile phone.
Games - A great way for people to interact, but can be incredibly expensive. Parallel play, make sure the game continues if one of the players walks off.
Projection Mapping - These are great examples of projection and interaction can be a great hybrid digital/interaction through various components.
The brief doesn’t have to be the complete collection, it could be a specific area that interests you.
John summarised the brief with his eight key points to think about about when answering the brief:
How does it deliver the museum’s mission?
Who is the audience?
What users need does it fulfil? Is it for researchers, for fun, children, teachers
What will users have to do to achieve this need? Interactivity, press buttons, research
Where does the activity happen and what tools are provided?
What messaging is needed to drive this behaviour? Interest the public, be simple or complex?
What product or content needs to be produced? Exisiting content or create new area
How is it possible to measure these audience behaviours? The output of what we want to achieve. Analytics - is it measurable to develop further at stage 2.