Week 12: Outcome and Ambition
Summarise your creative progress from this week and reflect critically and analytically on your research findings.
Outline your thinking and working processes, and elaborate on ideas and visual experiments.
Give consideration to any feedback that you may have received.
Bringing my product to market - Survey Monkey
I had 27 results, but found that on the FREE plan I had subscribed to, I was only allowed the data for 25! However, it gave me a fascinating demographic insight and proved that many of my statistics were correct.
Key statistics included:
The majority of this age only use their phones too access information and the majority have iphones - (I got that correct!)
They are constantly or hourly on their phone to access information - (correct)
They love their social media platforms, and this is what they use their phone the most to access
It is either very important or extremely important to have a visually appealing interface
They would prefer an interactive visualisation to navigate through the digital archive
They like would like a variety of ways to access their digital archive, not just one solution
They are more likely to explore the archive if it has engaging visuals or interactive elements to it
Instagram is their favourite social media platform, followed by TikTok and Snapchat (I got that correct to!)
In conclusion, I felt that combining these results in the form of an online game designed for a smartphone could successfully captivate my target audience, and establish a social community, and position itself as an innovative and educational platform for the space collection archive.
Where do we go from here? - Social Media marketing and audience reach
My daughter Emma is currently studying for a degree in Social Media and Marketing. I asked her about influencers and the next stage about getting my product seen online or whipping up an interest in my game. We looked at influencers connected to Science/Space who we thought might be appropriate to market my product.
Conclusion:
I was staggered by the follower numbers and audience reach of some of these influencers and their posts. A combined collaboration would definitely be something to consider when marketing my product.