Week 11: Design Development

You will be working towards achieving the following learning outcomes detailed in the Assignments tab:

LO1: Research — Select and deploy appropriate research methodologies to inform the needs within a project.
LO4: Distil — Position a creative strategic insight that has been distilled and refined through an informed investigation.
LO5: Imagine — Deliver appropriate and innovative ideas that embrace risk, have contemporary relevance and question the boundaries of the discipline.
LO6: Make — Select and utilise relevant tools, skills and technologies in the delivery, iteration and sustainable production of an outcome.
LO7: Collaborate — Demonstrate inclusive and empathetic strategies to plan and execute a project across distributed collaborative situations.
LO8: Design — Realise a final solution that evidences its strategic journey and clear relationship between form and function.
LO9: Communicate — Communicate effectively in a range of contexts and situations to specialist and non-specialist audiences.

TUTORS ADVICE
You are now in the penultimate week of the Industry Set project brief. Ensure that you plan your time wisely, to allow you to really refine the delivery of your final outcome. Consider your final outcome and reread the original project brief to make sure you have responded to a high standard.

This is the week where, once again I had to go out of my comfort zone and ask for critical feedback. Not from clients that I am used to working with, but from Gen Z, the target audience for this project, namely my kids and my nephew. This was going to be harsh!

Feedback:

I asked the same people whom I had previously worked out personas on. Though the audience criteria were not totally accurate for the brief, I thought it was good to get some feedback from this age demographic. I split the feedback into pdf pages with questions on each page to answer. Not ideal having two of my children in my survey but I knew I could trust them to give honest (too honest!) answers and they were in the correct age audience.

JL = James Lucas (23) Full time, Technical sales Adviser
MT = Matt Tomkinson (22) Full-time student, Chemistry Degree
EL = Emma Lucas (20) Full-time student, Social Media and Marketing Degree

Questions 1 - 4 - Concept feedback and visual aesthetics

Question 1 - The login page. Aesthetically does this cover look appealing? b. Any feedback on colours, typefaces, icons.

Question 2 - Sign-in page. Would you trust/be happy to add your email address? b. Would you personalise it with a photo of you?

  • 1. I think it does yes, the white and yellow writing compliments the purple backdrop quite well, this makes the login page look professional as well and keeping with the science museum feel giving it an outer world feel.

    2. ⁠I would feel comfortable creating an account with that login page, as previously mentioned I think it is aesthetically pleasing and gives a futuristic feel.

  • I like the design choices, including the colour scheme, which is visually appealing. The layout is commendable, with clarity, engaging spacing, and an overall user-friendly interface.

    One observation regarding the fonts used, specifically 'Lost in Space' and 'Archives.' While the variations in fonts can be intentional, I worry that using four different fonts on a smaller screen could overwhelm users.

    Finally, the icons are well-executed. They are relevant and integrate nicely with the colour palette.

    Yes, I would be comfortable adding my email address. Could you use your username to streamline the process?

    I probably wouldn’t personalise it with my photo. I would, however, choose an image from a set list and personalise it (like a Netflix profile).

    I like the layout of the page. Very clear.

  • 1. I think yes, The colours used are very eye-catching with the bold typefaces making it very engaging for the viewer.

    2. ⁠I see no reason why I wouldn’t, as long as it’s a trusted website that’s fine by me. Yes, I would add a photo, it makes it more personal.

Questions 5 - 8

Question 5 - Look at the yellow squares - do they look distinctive against the purple background?

Question 6 - Do you associate the red square with a mistake or that you have guessed wrong?

Question 7 - Do stats and facts interest you enough to click on a button to an external link?

Question 8 - If geography wasn't a problem (you lived nearby) would you go and see this artefact in a museum?

  • 1. Yes, I think the contrast between the yellow and purple goes quite well and is clear to understand.

    2. ⁠from a young age we are always told that red is the danger colour, traffic lights and street signs. This has meant that I can clearly tell that I have either made a mistake or got something wrong.

  • Question 5-

    Yes, I'm a big fan of the colour scheme! Although the Gridlines look faded (it might just be the picture I've got).

    Question 6-

    Red squares would imply that I have guessed the wrong square.

  • 5. Definitely - very clear and prominent.

    6. ⁠Yes, as long as that was explained to me when it shows red to know it’s wrong then yes you can see it very clearly.

  • 1. I will always click on a link to find out more information about something should it interest me. For example facts and statistics.

    2. ⁠I probably wouldn’t unless I was required to, not that it wouldn’t interest me but I wouldn’t be so drawn to something to go out of my way to travel to it.

  • Question 5-

    Yes, I'm a big fan of the colour scheme! Although the Gridlines look faded (it might just be the picture I've got).

    Question 6-

    Red squares would imply that I have guessed the wrong square.

  • 7. Yes, as long as they were eye-catching and interesting to look at (which by the looks of it, it is).

    8. ⁠Yes, i think it would be a very interesting and historical exhibition to go and see.

Questions 9 - 12

Question 9 - Would you collect and curate your own collection within this app?

Question 10 - 2. If you could get points/extra lives would you share your stats on social media?

  • 1. I wouldn’t myself but I could see why people more interested in the topic might.

    2. ⁠I would indeed as I have in the past, The Sims and Clash of Clans are prime examples of getting gems and bonuses by doing so.

  • Question 9-

    Yes, the concept of building a collection of artefacts is quite motivating. A suggestion could be to include silhouettes of the ones not yet collected, this could intrigue players and add an extra layer of engagement.

    Question (10) -

    I wouldn’t share it on my social media. However, I can see how the incentive for points/ extra lives would motivate individuals to do so.

  • 9. Yes, by the looks of it, it’s laid out very well with all the colours so it makes it more exciting and fun to play around with.

    10. ⁠I would potentially share it with friends and family if I was happy with my results, yes.

Question 3 - Instructions to play a game - Would prefer a listed set of instructions

Question 4 - or a video showing you the rules or instructions?

  • 1. Annoying I think a bit of both, if you are trying to understand the rules of the game you would want something fun and interactive but also would want to read through the rules. I’m at a bit of a standstill with it. I think either would be perfect.

  • Question 3-

    The instructions are mostly clear and engaging, I was initially confused about what you mean by ‘lives’. I struggled to completely grasp the concept of how one loses a life from what was written. The wording may need to be adjusted to clarify this aspect. I also think the language used is appropriate for the target audience.

    Is the instruction page designed to be accessible for individuals with vision impairments? The small text and absence of an audio/listen option might challenge some users."

    Will the instruction page open every time a player logs in? It is also a long login process for a game that could be over in one click if the player picks a rock.

    Question 4-

    An animated video may not be essential. The game is relatively straightforward and should be easily grasped. While it could enhance engagement, particularly for younger users, I wouldn’t consider it necessary.

  • 3. Yes, just to make it easier to understand.

    4. ⁠I think having the option of both for the viewer to choose from would be good, so if one isn’t clear you can try the other.

Question 11 - Do you know who Tim Peake is (before you saw this?)

Question 12 - Have you heard of Virgin Galactic?

  • 1. Of course I know who Tim Peake is, he is a very famous British astronaut who spent around 6 months in the ISS. Before returning to Earth.

    2. ⁠From what I know Virgin Galactic is pioneered by Sir Richard Brandson. The goal of VG is to create the world first subsonic outer space travel. Most interesting but something most likely un achievable for many years.

  • Question 10-

    Yes, I know of Tim Peake.

    Yes, having an endorsement from a reputable scientist would boost credibility and contribute to spreading the word about the app.

    Question 11-

    Yes, I have heard of Virgin Galactic.

    Yes, the app could have global appeal.

    NASA could be perceived as more appealing globally due to its widespread recognition. However, 'Virgin' is a household name and would be familiar to many in the British

  • 11. Id heard of him but didn’t quite know what it was he did.

    12. ⁠No, I can imagine what it is and what they do but I hadn’t heard of them before.

Conclusion:

Sometimes you work so closely on a project, that you can’t see the wood from the trees. By putting my concept out to my targeted audience I was able to get valuable feedback and a different perspective which could alter the direction of the project for the better.

Given more time it would have been great to get a larger focus group together for additional feedback, and time to put these revisions to fruition.

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