Phase 04 - Week 15
Project Recap - Weeks 14 - 15
Last Week 14: Start studio practice
This Week 15:
- Peer-to-peer discussion and catch-up with Lindsey
- Questionaire 02 to Target audience
- ‘Do something creative’ in Figma
- Work on studio practice
Phase 03/Wk 15: Deliver
Survey & results to Gen Z
This was my second survey specifically aimed at the Gen Z audience. This information was crucial for key details when designing my app to understand their attitudes, motivations, and potential barriers to using water fountains over single-use bottled water. Previously, I had posted my survey on Facebook, but the response was poor, mainly because Facebook is not a popular social platform with Gen Z.
Twenty-one questions were sent out to a Gen Z audience and I received 20 replies.
Question 1 Feedback:
I was pleased to have an almost equal split in Male/Female representation
Question 2 Feedback:
This showed that this demographic was at least aware of the town's history and baseline of history. Which is a great starting point for making them feel inclusive.
The sliding scale of 1 to 5. (1 being Not interested and 5 being extremely interested) indicated that there is a general lack of interest but indicates potential for possibly finding strategies to target engagement.
90% = No. While I’m not surprised by this answer, it was beneficial to my survey for presenting an opportunity as to explore why. Especially if they are interested in the local history.
60% said yes. To be honest I was surprised the number was so high. Especially when the EG Museum was considerably lower.
Wow, 95% is a very high number. This might be due to several factors that I aimed to pinpoint.
Awareness - Do they know its location or are aware it exists
Water Quality - Are they concerned about water safety or cleanliness
Preference - Do they prefer bottled water or carrying reusable bottles
Cultural shift - Being a historic fountain, is there a disconnect due to convenience-focused lifestyles
Habit shift - If they’ve never used it, can they be encourage to use it
This surprised me. I thought that the title was quite long, and considered taking it out of the title. Because of the high percentage in the next question supporting having a Royal Family, I decided to keep the ‘Jubilee’ word within the title.
I was surprised this percentage was so high. But that was encouraging to hear. Because the percentage was so high, I decided to keep the ‘Jubillee’ within the title.
The varied responses might be for a number of reasons
40% Maybe - Is this because of water quality and maintenance
45% Yes - Those who answered are more likely to believe that the fountain is being regulated and is safe to drink
15% - Possibly reflects lack of information so can’t be sure
Such high numbers confirm that there is a lack of trust with authorities. Again, social media is a primary source of information (45%) that aligns with Gen Z preferences.
Not surprising answers given the scepticism to the previous question. Simply advertising the fact that the fountain was regularly cleaned and maintained would put an end to any doubt about this. This could easily be remedied.
A confident 60% answered that they would be more inclined to use this if they were aware that it was being looked after. This was very encouraging.
Again, encouraging to hear but I couldn’t assume they would be concerned. This aligned again with Gen Z traits and behaviours and my project to encourage them to think more sustainably.
85% said no. I’m not surprised. I hadn’t until I started this project and probably wouldn’t know how to go about it.
70% said yes. Again this aligns with their traits and behaviours for being socially responsible. This encouraged me to add a Carbon footprint calculator within my App Design.
65% regularly buy drinks which is not surprising for the Gen Z who favour convenience.
Between Water 30% and Sparkling water at 10%, which is 40% total of single-use plastics being purchased which could possibly be influenced to use a reusable bottle.
Again this was very encouraging to read and also aligns with Gen Z narratives that they don not feel positive about the future of the enviroment
This is a fantastically high response at 90%. Maybe this target audience already has the habit of carrying a refillable bottle?
Brilliant response at 95% saying they could be persuaded to use a refillable water bottle. Now to direct them towards using it at the Jubillee Drinking Water Fountain.
Conclusion
This confirmed that Gen Z principles and traits would perfectly align with the app's goal of encouraging the Jubilee Drinking Water Fountain.
1. Tech savy - Digital Generation perfectly savy with digital apps making them more likely to adapt to an reminder system to change their habits.
2. Sustainable focused - Concern for the environment could motivate them to ditch their single-use plastics bottles and use a refillable water source.
3. Adding some gamification to the app. Tracking their daily water intake (streaks) and adding a gamification element could make the app fun and enjoyable
4. Social media connection - By marketing across platforms such as TikTok/Snapchat/Instagram might encourage use and spread awareness.
All these results are great feedback to be integrated into my app.
Peer-to-Peer reviews
This later part of the FMP can feel incredibly lonely at times, so I arranged a catch-up with fellow student, Lindsey Russell so we could talk about our progress, get vital feedback from each ’s projects, and share any tips, areas of research, or fresh outcomes each other might not have formed in shaping our final project. After working on the same subject for the past 15 weeks, it is always great to clarify our thought process through constructive criticism and ensure it answers both the brief and identifies any blind spots in the run-up to submission.
Peer to peer reviews
It is always great to have a ‘remote’ catch-up with ‘Design fam’ Lindsey, who has been in my cohort from the start and with whom I can test theories and trust to give me valuable feedback and constructive criticism.
I presented my work to her and these were the feedback points I took on board:
Light
Figma, wireframes
So far, I feel all my work has been research-led and technically led, and I am becoming aware that, with my design for print background, I am more of a tactile designer. While colours in digital design are more vibrant, and motion graphics can make screen elements more exciting to guide the user to interact, I am certainly missing the tactile textures, paperweights, and sensory touch you can achieve in print.
Taking a break from th