Week 12: Marketing Strategy
Your personal research tasks are for deeper critical reflection and demonstration of your thinking and working processes.
These are the research tasks for this week, please share your findings on the ideas wall and on your blog:
Reflect on the future steps that would be required to bring your ‘Shop’ prototype to life.
Outline any potential usability issues with your artefact, how could these be improved upon?
Bringing my ‘shop’ prototype to life
Following the final lecture, I thought about how I could market my product. On such an incredibly sensitive subject I feel it would have to been done with incredible sensitivity, but choosing the right channels could be beneficial to get my product noticed and could be empowering for the patient.
There are so many different links associated with Breast Cancer and NHS hospitals, these are the ones I felt would work best using the ‘quick wins’ solutions. This includes social media, local and national news coverage and celebrity endorsements.
Using the Design Council's Double Diamond method is a valuable framework for bringing my prototype of a "Cool Kit and Kaboodle" startup box to life.
I have put the process methods together using the key phases: Discover, Define, Develop, and Deliver.
Discover:
In this phase, I need to understand the needs and experiences of patients undergoing their first cool cap treatment. Conduct interviews, surveys, and research to empathise with their emotions and current challenges of finding out what to being to an appontment.
Define:
From the information gathered, anaylse and define a clear problem statement and scope for your startup box. Identify key items that patients need during their first treatment, such as socks, a hat, lip balm, a soft toothbrush, mints, and anti-sickness bands. This will set the foundation for the design process.
Develop:
Ideate and brainstorm various concepts for the startup box. Create multiple prototypes, experimenting with different layouts, materials, and packaging options and estimate costs for printing. Collaborate with healthcare professionals, designers, and patients to refine the prototypes and choose the most cost effective design. Look at Belly bands if printing a box is too costly.
Deliver:
Once the design is finalised, move into the delivery phase. Develop a detailed plan for production, sourcing materials, manufacturing, and packaging. Collaborate with suppliers to ensure the chosen items meet quality and safety standards. Design the packaging to be user-friendly, informative, and aesthetically pleasing as well as being recyclable. (Sustainable inks?)
Throughout the process, engage in continuous feedback loops with patients, medical experts, and potential users. This approach ensures that my "Cool Kit and Kaboodle" startup box is refined to best meet the needs of patients. Regularly test and refine the prototypes to ensure the final product is practical and will be appreciated.
