Week 10: Research Task
Explore examples of multidisciplinary projects where designers have worked with non-designers to address a societal issue.
Consider how this example attempts to communicate with local audiences.
Reflect upon how intercultural learning and communication is addressed within this project.
Creative Review: Ad for World Down Syndrome Day aims to challenge assumptions
“Assume that I can so maybe I will”
This advert dismantles various stereotypes about the limitations of life with Down syndrome
It was released on March 21st, World Down Syndrome Day and features actor and model Madison Tevlin, challenges societal assumptions and dismantles stereotypes surrounding individuals with Down syndrome. In a world where misconceptions often overshadow reality, this advert serves as a simple reminder for greater understanding and acceptance of reshaping perceptions of those with Downs Syndrome and advocating a greater understanding and acceptance.
One of the striking aspects of the advert, is its portrayal of everyday activities and experiences that you stereotypically think a person with Down Syndrome can’t do. Through a series of vignettes, viewers are invited into moments of accomplishment and connection. From pursuing hobbies to engaging in meaningful relationships, it showcases a range of experiences that are relatable. The narrative challenges the notion that life with Down syndrome is defined by limitations or barriers. Instead, it celebrates the fullness of life, dignity and worth of every individual.
Furthermore, the ad confronts stereotypes head-on by highlighting the talents and contributions of individuals with Down syndrome. Whether it's in sports, the arts, making meaningful contributions to their communities, it showcases stigmas individuals with Down syndrome are assume they can’t do but in fact can thrive and succeed. By doing this, it challenges success and achievement that often exclude those with disabilities.
The advert also promotes a message of inclusion and acceptance, through relationships and interactions, reinforcing the idea that everyone deserves to be treated with respect and dignity.
This advert is a great example of how highlighting moments of connection and belonging, sends a powerful message about inclusive communities where all individuals are valued regardless.
By challenging assumptions and dismantling stereotypes, this advert invites viewers to reconsider their perceptions and be more inclusive and compassionate to people with disabilities.
