Week 02 - Ideas, craft & context — Louise Lucas Graphic Design MA

Weekly Learning Outcomes

You will be working towards achieving the following learning outcomes detailed in the Assignments tab:

LO1: Research — Select and deploy appropriate research methodologies to inform the needs within a project.
LO4: Distil — Position a creative strategic insight that has been distilled and refined through an informed investigation.
LO5: Imagine — Deliver appropriate and innovative ideas that embrace risk, have contemporary relevance and question the boundaries of the discipline.
LO6: Make — Select and utilise relevant tools, skills and technologies in the delivery, iteration and sustainable production of an outcome.
LO7: Collaborate — Demonstrate inclusive and empathetic strategies to plan and execute a project across distributed collaborative situations.
LO8: Design — Realise a final solution that evidences its strategic journey and clear relationship between form and function.
LO9: Communicate — Communicate effectively in a range of contexts and situations to specialist and non-specialist audiences.

SKIP TO WEEKLY CHALLENGE

TUTORS ADVICE
Take the time to deploy relevant research methodologies, as outlined in GDE710 ‘Contemporary Practice’, to help steer the development of your project. This is an important phase in the development of a creative project and we recommend you look at your subject from all perspectives, to help reach your designated audience.

Lecture video - watch and reflect
Week 2: How do you visualise and develop your initial ideas?

Christop Miller - Offshore

This podcast series explores further how ideas are developed especially when two people are sharing ideas and how as an individual we research, analyse, and all the other methodologies when approaching an idea. Where its initial scamps, mood boards, and detailed experiments we all approach our development differently. Christop emphasises that once you have developed a system of how yo approach a project, stick to your tried and tested processes.

Verònica Fuerte – Hey!

Verònica talks about her process and how she applies the same methodologies to self-initiated projects as she would approach a Commercial project. With self-initiated projects though you don’t have the necessity to explain the values so have to come up with the questions and inspiration yourself and how you will approach this topic.

Vince Frost – Frost Collective

Vinces approach is very similar to the way I was taught, Which is to put all concepts in a sketch book, which you can also jot ideas down in. Once he has this done this, he might then work on InDesign, and play around with design, with type, and ideas in an experimental phase.

Sam Bompas – Bompas & Parr

Sam discusses how you can never underestimate how much research you need to do for a project “shit ton” and also emphasises how a wide library of books can trigger your imagination or trigger creative ideas. From this, he has a creative team that can turn his ideas into a reality through a 3D cad drawing or through photography, but he also reverts back to the simple handwritten sketch on a napkin, as basic development that can turn into a commercial design!

James Stringer – Werkflow

James talks about the perspective from games designs and their ability to create mood and environments for art and music. With their video games being a lot more complex, their are a lot of work flows and a multitude of disciplines involved to capture motion. This normally involves a variety of different team members and disciplines.

What are your points of inspiration, theories and reference?

Christop Miller - Offshore

With graphic design, Christop appreciates a lot of Swiss and Czech designers and some type of modernist ideas from the Bauhouse era. He also emphasies that collaborations are great if you can learn a lot from them, but to move forward, it is good to get a variety in as many fields as possible.

Introduction - Stuart Tolley
Week 2: Ideas, craft and context - Applied thinking, speculative and contemporary theory in design.

After last week’s task in identifying the subject of our self-initiated project. This week we are to develop our concept further and determine the visual direction of our own project through a mood board.

We are asked to thoroughly explore a variety of directions to reach our chosen demographic and respective audiences. We are reminded to refer back to 710 and previous modules and deploy some of the research methodologies to ensure your ideas are communicated effectively.

This week’s lecture 5th October 2023 - With Frauke
We discussed and were shown various creative examples of self-initiated projects. We were advised that our project should have a clear purpose and direction - why and what is your research methodology?

These are the project examples that captured my imagination and made me consider my own self-initiated project.